Free Advertising

There is no such thing as a free lunch we’ve been told.  However, I think I may have found the next best thing for your business and that is FREE Advertising.  Yes, you read it correctly.

Free Lunch Anyone?

We are living in a world in which new technologies are emerging everyday that we can use to make our lives better.  One of these is a a service offered by GeoGraffiti.  The service allows you to create what they have coined ‘VoiceMarks“.  These VoiceMarks can also be linked to your Twitter account.  Sign up with GeoGraffiti and start recording your VoiceMarks to promote your business products and services because it is FREE.  Read the GeoGraffiti press release here.

Don’t have a Twitter account?

  • Get one NOW!

The possibilities for promoting products and services in this manner is endless.  You don’t want to inundate your customers with constant promotions so often they tune you out.  However, when you have something of value that you know your customers want, you need to let them know.  Creating your following on Twitter and leaving a VoiceMark is a great way to promote your business and the products you offer.

Google Local Business Center

The next thing you must do is get your business registered on Google Local Business Center.  This will get your business listed and connected to Google Maps and much more.  Make sure you select the phone option during the verification process otherwise you will wait 2-3 weeks for a postcard with a verification code.

Coupons

Now you can create and link coupons to your Google map listing.  The coupon you create can be printed and used by the customer in your place of business or they can show you the coupon on their cell phone screen.  I believe that having the Google Maps listing is going to be critical to GeoMarketing, location advertising, and augmented reality.

Google Search

  • There are more people using online search than using the yellow pages.
  • How powerful do you think it is when people do a search and your business shows up in the listing with a coupon screaming “Do business with me!”

This is the type of technology that is breaking down the traditional media barriers and will put you out in front of your competition if you are executing your online strategy.

Online Business Strategy

Do you have an online strategy?

  • If not, develop one NOW!
  • Don’t know how?  Find someone that does know how, NOW!

Outsourcing

I have made an assumption that most people reading this post know how to implement the things I’ve been discussing.  If you don’t know how to do all of these things please don’t let that stop you.  You have probably already had some success as a small business owner which means you are a good manager.  Continue to manage the things you don’t have time to do or don’t want to do by outsourcing them to people that have the expertise.

Outsourcing can be a challenge in itself so click the Source Control button below to get a turnkey package that will walk you through the steps to effective outsourcing.

Implementing the items I’ve talked about will help to expand your profits, prosperity, and liberty.

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